Foundations of Personal Branding
Before updating your resume or LinkedIn profile, it’s crucial to define the narrative you want to share. This module helps you shape your professional identity, highlight your unique strengths, and present yourself with clarity and confidence.
Through structured reflection, you’ll develop a compelling Personal Value Proposition (PVP) — the cornerstone of your job search strategy.
You’ll discover how to:
- Recognize how your resume and LinkedIn profile communicate your professional story
- Identify your core skills, strengths, and what sets you apart
- Craft a clear and goal-aligned Personal Value Proposition (PVP)
What Recruiters Are Really Looking For
You’ll learn how recruiters scan resumes and LinkedIn profiles — and how to tailor yours to grab attention quickly and effectively. We’ll cover what stands out, what gets overlooked, and how to showcase your experience for maximum impact and lasting impression.
How Your Resume & LinkedIn Tell a Story
Your resume and LinkedIn aren’t just records — they’re storytelling tools. In a crowded job market, a strong narrative sets you apart. This lesson shows you how to turn your experience into a compelling career story that grabs attention and opens doors.
Defining Your Personal Value Proposition
In today’s competitive market, standing out is essential. This lesson helps you identify your strengths and craft a clear, compelling message that showcases your unique value to employers and recruiters — a vital skill for career growth and networking.